|Total Investment||7 500 - 15 000 $|
|Available locations||Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, Turkey, and United Arab Emirates|
|Total Units (Worldwide)||1,725|
Naturhouse’s mission is to re-educate clients about their eating habits in order to help them reach their target weight (“healthy weight”) and show them how to maintain it.
Our business model is based on our own, distinctive method – the “Naturhouse Method”. This approach combines the sale of food supplements with free personalized advice and monitoring from a qualified specialist.
The “Naturhouse Method” is exclusively applied in Naturhouse centers, whether through directly-operated stores (DOS) or franchises. DOS are those managed by the company with its own staff and they tend to be the laboratories for new ideas to be shared with other Group establishments, as well as being used as training hubs for employees and franchisees. The franchises are Naturhouse establishments run by third parties under a franchise model.
Naturhouse also has contracts called “Master Franchises”, through which a third party runs Naturhouse’s business, exclusively, in one country.
Our products are classed into three different categories:
- Food Supplements: made from natural extracts to facilitate the consumption of certain nutrients, which allow for specific actions during the slimming process.
- Healthy Foods and Drinks: diet products for breakfast, snacks and meal substitutes, which allow users to control their calorie intake.
- Cosmetics and Body Care: beauty products related to skincare during the slimming process (cellulite, firming products, etc.) and anti-ageing.
We also have a system that allows us to ensure product supply for our shops, as Naturhouse is in charge of the entire value chain.
Naturhouse Group is a business group working in the nutrition and weight management industry, with its own exclusive business model based on the “Naturhouse Method”. The group has a wide range of products, developed in-house, and its own distribution channel. Its more than 30 years of experience in dietary re-education are testament to the method’s success as an effective solution for losing and controlling weight, having provided advice to more than 6,5 million people.
Naturhouse emerged from business group Kiluva, owned by the Revuelta Family and established in 1986. Its founder, Félix Revuelta, following years of experience in the nutrition sector, saw a major niche in the Spanish market for a company focusing on nutrition, but with a personality of its own.
In 1992, after the liberalization of the Spanish market, Naturhouse opened its first shop in Vitoria, a small city in northern Spain. Other establishments were subsequently opened all over the country and in 2000, following its success in the domestic market, the company took the first steps towards international growth by opening its inaugural store in Portugal. Now, after more than 25 years in business, Naturhouse has almost 1,725 establishments in 30 countries worldwide and a well-known brand image both at home and abroad.