Eataly Plans Major Middle East Expansion with €100 Million Investment

Eataly Plans Major Middle East Expansion with €100 Million Investment

Eataly, the renowned Italian food marketplace, is set to significantly broaden its presence in the Middle East through a €100 million investment aimed at opening 40 new stores across the region, including airport concessions, and enhancing the distribution of Eataly-branded products.

This strategic move is in collaboration with Investindustrial, which holds a 52% stake in Eataly, and Azadea Group, a prominent retailer managing over 40 international franchise brands in the Middle East and Africa. While Azadea will maintain its role as a significant shareholder and continue managing existing Eataly operations under a franchise agreement, the new plan grants Investindustrial direct control over Eataly's expansion in the region. ?cite?turn0search2?

The expansion plan underscores Eataly's commitment to bringing authentic Italian culinary experiences to a broader audience in the Middle East, reflecting the company's strategy to directly manage its international operations and cater to the growing demand for high-quality Italian food products.

Currently, Eataly operates over 50 stores worldwide, including 11 in the Middle East. In 2023, the company reported consolidated revenues of €656 million, marking a 9% increase compared to the previous year.

This expansion is poised to strengthen Eataly's footprint in the Middle East, offering consumers greater access to its diverse range of Italian culinary offerings.